About
Maia
Founder, expedition athlete, and women’s health advocate behind
Project Elevate Her.
Maia is a Canadian mountaineer, endurance athlete, and women’s health advocate leading Project Elevate Her — a woman-led global initiative built around the Seven Summits. With a background that bridges elite sport, expedition participation, and health advocacy, Maia brings both lived experience and strategic intent to the campaign.
Her work centres on using extreme environments as platforms for visibility, storytelling, and meaningful impact — particularly for women whose health experiences are often overlooked or misunderstood.
Maia has completed multiple high-altitude expeditions and endurance challenges across diverse environments, developing the physical, mental, and logistical skills required to lead complex, multi-year projects. Her approach to leading this initiative is grounded in preparation, discipline, and respect for both the mountains and the communities connected to them.
Beyond the mountains, Maia has been an active advocate within the bleeding disorders community for decades. She is also a patient, living with Von Willebrand Disease (VWD) Type 2a, which informs her perspective and commitment to improving awareness, diagnosis, and equitable care for women and girls. This dual lens — as both an athlete and a patient — shapes the purpose, structure, and integrity of Project Elevate Her.
All summit attempts within Project Elevate Her are undertaken in partnership with certified professional expedition operators, ensuring the highest standards of safety, operational oversight, and ethical mountaineering. Leadership of Project Elevate Her refers to initiative, advocacy, and fundraising leadership, and does not include operational expedition guiding.
Project Elevate Her was created at the intersection of elite sport, leadership, and women’s health. Maia founded the campaign to challenge both physical limits and systemic gaps — using global expeditions to elevate conversations around bleeding disorders in women, a population that remains widely under-recognized and underserved.
Through Project Elevate Her, Maia is committed to building a responsibly structured, long-term platform that supports advocacy, education, and funding for bleeding disorder organizations worldwide, with a specific focus on improving visibility, access to care, and equitable support for women and girls. The campaign is designed to create lasting impact by strengthening the organizations and initiatives working directly with this community across regions.