Project Elevate Her was created to address a critical gap in visibility, awareness, and equitable care for women affected by bleeding disorders. Despite affecting millions globally, bleeding disorders in women remain under-diagnosed, under-treated, and under-represented in research, sport, and public conversation. This campaign uses the power of extreme sport and global storytelling to bring that issue into focus — and to help drive earlier diagnosis, improved access to care, and better quality of life for women globally.

How the Campaign Is Structured

Project Elevate Her operates through a clear defined structure designed to ensure transparency, accountability, and purpose-aligned partnerships. This approach separates charitable fundraising from campaign sponsorship, allowing each to function effectively while supporting the shared mission. This structure protects donors, sponsors, and partners by clearly defining how funds are raised, managed, and applied — while enabling both direct charitable impact and sustained global awareness that supports earlier diagnosis and access to care.

Charitable Fundraising

The charitable fundraising lane is dedicated exclusively to raising funds for bleeding disorder organizations globally. Donations are made directly through a designated charitable partner and are stewarded according to established nonprofit governance and reporting standards. Funds raised through this lane are intended to support awareness, education, and advocacy initiatives that contribute to earlier diagnosis, improved access to care, and better support for women and girls affected by bleeding disorders. Formal charitable partnerships are in place to ensure global reach and responsible distribution.

Campaign & Sponsorship

The campaign and sponsorship lane supports the execution of Project Elevate Her itself — including expedition logistics, campaign operations, storytelling, media, and awareness initiatives. Corporate sponsors and brand partners engage through this lane to align with the mission while supporting the platform that brings it to life. Sponsorship contributions are distinct from charitable donations and are structured to create shared value through visibility, impact storytelling, and long-term collaboration — while supporting a platform designed to improve diagnosis, access to care, and outcomes for women globally.

Together, these two lanes ensure that Project Elevate Her is both impact-driven and operationally sound — enabling measurable progress toward earlier diagnosis, improved care, and better quality of life for women globally.